Hey everyone, it’s Cosmo.

Is this what it's like to watch a beloved company slowly die right before your eyes?

Apple held their annual WWDC yesterday, and I can't shake this awful nagging feeling that they're getting left behind in AI. They unveiled a host of compelling new features and designs across iOS, iPadOS, tvOS, watchOS, visionOS, and macOS – but delivered virtually nothing meaningful on AI. Mark Gurman had telegraphed this, so it wasn't shocking, but watching it play out in real time? Brutal.

Here's the reality: AI is driving the next major computing shift, and the gap between Google’s I/O and Apple's WWDC has never been wider. Google's entire conference centered on cutting-edge AI breakthroughs – AI-powered search, Veo 3 video generation, Project Mariner web agents, next-gen AR glasses. The breadth and ambition blew me away.

Apple's big AI moment? Combining two emojis. I wish I was joking.

But here's where it gets complicated – the visionOS updates were genuinely spectacular and show Apple doubling down on spatial computing in ways that actually matter. So let me break down the good, the bad, and the "what the hell are you thinking, Tim?" of WWDC 25.

What impressed me:

• Widgets that actually make sense: Persistent apps across spaces and reboots that you can pin to your walls like digital Post-its. I made a video predicting this exact feature a year ago, so seeing it come to life feels validating.

• Personas 2.0: Already loved the original personas, but these new versions look dramatically more lifelike and crisp. Finally crossing into "not quite uncanny valley" territory.

• Beyond hand gestures: Vision Pro now supports the Logitech Muse stylus and PlayStation VR 2 controllers. About time – hand tracking is cool but exhausting for extended use.

• Supercharged Spotlight: macOS Spotlight gained serious new file access and system control powers. Small update, big productivity win.

• Liquid Glass design language: Apple's new visual system mimics real glass physics with gorgeous refraction and blur effects across all platforms. It's undeniably beautiful.

• iPadOS grows up: Window management finally resembles macOS. Took them long enough, but this is the closest iPad gets to being a real computer.

What has me worried:

• Liquid Glass accessibility nightmare: X is rightfully roasting the poor contrast and readability. Pretty doesn't matter if people can't actually use it. Hopefully they pull an iOS 7 and dial it back during beta.

• The Siri situation: Remember when Apple promised a dramatically improved Siri? Still waiting. Can you name another Apple feature announcement that's gone MIA for over a year? Because I can't, and that's deeply concerning.

Look, I'm genuinely impressed by Apple's ability to redesign an already gorgeous OS and create visual consistency across their entire ecosystem. That's no small feat.

But here's what keeps me up at night: we're watching the world's most valuable company completely miss the most significant technological shift since the internet went mainstream. While competitors are building the future of human-computer interaction through AI, Apple is perfecting how glass looks on screens.

If Apple thinks they can wait another full year to deliver meaningful AI capabilities, they're not just behind – they're headed for irrelevance. And that would be a tragedy for all of us who believe technology should be both powerful and beautiful.

The question isn't whether Apple can catch up. It's whether they even realize how far behind they've already fallen.

Thank you for reading. Till next week! 😊

Blessings,
Cosmo

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